Have you got a reputation?

More to the point, is it the reputation you want? No. Oh dear. You shrug, sit back and do nothing, tightly crossing your fingers, saying a little prayer and hoping for a miracle. Unfortunately miracles don’t happen while you wait. 

What you can do is start working more proactively to manage and shape your reputation through your communications internal and with the outside world.

It’s easy for businesses to get pigeon-holed based on their origins and history. But where you’ve come from and what you did to get there, are often very different from where you want to be and what you want to do in the future. Times change, ambitions grow. And to achieve these goals you sometimes need to leave an old reputation behind and build a new one.

So, is it time to ask?

• What is your reputation?
• What are you known for doing?
• What do you want to be known for?
• What does your PR and marketing currently say about you?
• What are others saying about you?

When you understand this you can proactively start to shape your business personality and build a reputation that fits your future.