As we trudge into the final quarter of a particularly difficult year, the time has come to contemplate a new future. Like every other year, you will be setting up marketing planning/budget meetings with your department heads and sector leaders. The format and conclusions of these meetings are predictable. You uncomfortably wince at overspend caused by unplanned projects (of dubious value). Everyone at the meeting makes solemn commitments to be more rigorous, more robust and more measured in the year ahead. Then drained of all inspiration due to the depressing reality that budgets are going to be slaughtered once again, you resign yourself to do the same as last year but more economically: a few seminars, minimal advertising, refreshed brochures and an entertainment box at the firm’s favourite sporting event.
But it doesn’t have to be this way. 2009 has been a landmark year; the most difficult of decades and not one we are easily going to forget.
Is now the time to break the cycle and inject some originality into our marketing plans?
The case for originality is clear. The delivery will be more challenging.
If you are looking for support with your marketing planning I am offering a special offer on my Brainstorm & Blitz product - a fast-paced, action-focused half day planning session. For more information on what the session includes and to find out more about me, please visit - www.laurajanejohnson.co.uk. Or you can give me a call on 07803 926 239.
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